Blue 449 – Digital Investment Apprentice
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Blue 449 is an top 10 media agency that is experiencing outstanding growth and development. In the past 3-4 years we have transformed our digital capabilities in search, programmatic, paid social, and mobile. Our brand, underpinned by an open-source philosophy, continues to roll out globally. Our agency is positioned as the challenger in the Groupe, backed by the considerable might of Publicis Media. Our clients On top of a year filled with new business wins in 2016, we are now embarking on the next phase of growth, as we take on a new relationship with ASDA.
Globally, we have 22 offices in 14 markets. In the UK, Blue 449 looks after over £260m of our clients’ media budgets, with a sharp focus on delivering commercial effect. Our client list is impressive and includes ASDA, KFC, Dixons Carphone Group, Clarins, Center Parcs, Kettle Chips, and Mandarin Oriental. To find out more see www.blue449.com or @blue_449.
It is the role of the Digital Investment Apprentice to assist in all aspects related to implementing digital advertising campaigns and all requests delegated by other members of the digital team, including but not limited to those set out within the “Key Tasks” section. Additionally, it is expected that all Graduates develop their knowledge of the media industry by attending and passing Year One of our industry leading graduate training program as outlined.
KEY OBJECTIVES FOR YEAR 1:
Understanding the digital campaign implementation process end to end by the end of the 1st year and being able to complete several tasks within the process independently
Completing weekly reports in a timely and accurate manner; over time building understanding of various data sources and acquiring the knowledge to confidently analyse and interpret weekly reports for campaign optimisation
Able to setup and traffic campaigns in Doubleclick Campaign Manager (or alternative campaign management system) working alongside the Ad Operations manager
High accuracy when fulfilling admin related tasks (e.g. supporting the team to make bookings, campaign reconciliation and invoice process)
Confident and competent in using digital research tools such as Comscore
Good working relationships with everyone within your client group across the investment, performance and planning department and wider agency
Establish a relationship with relevant creative agency contacts and support the team in closely working with them (e.g. supplying creative specs, screenshots of live activity, creative results, etc.)
100% attendance, completion and pass rate (where applicable) to all core graduate scheme training sessions, and 80% attendance to all graduate scheme media owner sessions. The training programme has been put together to give a comprehensive introduction to the UK media landscape with a more in-depth focus on digital marketing.
Present on a relevant digital topic in one investment department meeting
ATTITUDE AND BEHAVIOURS:
Enthusiasm for all tasks
Keen to expand knowledge within new areas and willingness to ask questions in order to do so
“No task is too small” mentality
Attention to detail
On-time for work and all meeting
KEY TASKS (EXAMPLES):
Setup and traffic online campaigns
Support the team in setting up and reporting on social media campaigns
Manage the regular reporting for clients within the team
Make media bookings on Prisma
Support the team in liaising with media partners and optimising campaigns
Update schematics and finance related documents as directed by the team
Facilitate meetings for AMs/ADs/GADs including booking rooms, catering, tech, printing documents.
Develop positive relationships with relevant Planning/Programmatic/PPC/SEO teams
Attend and be prepared for all weekly team meetings to report and update on progress of all tasks
Update timesheets on a weekly basis
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