Digital Marketing and Analytics Apprenticeship – Reading
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Salary:£7,800 per annum
Collating and providing detailed analysis of web traffic and social media campaigns. Responsibilities will include:
• Monitoring social media (e.g Twitter, Stack Overflow, other web sites) for questions or issues related to the company, competitors or the problems that they solve.
• Provide responses to such questions or issues either directly or via tasking other members of the team.
• Build a knowledge basis of common answers / comments that can be easily adapted for each situation.
• Monitor digital marketing KPIs providing interpretation and analysis making recommendations on improvements.
• Where paid for advertising is used the purpose is clear and activity monitored as part of wider digital marketing activity.
• Work with Content Manager to commission content when needed (i.e. video adverts, or banner adverts)
Hours: 40 hours per week
• Good written English skills and verbal communication.
• Analytically minded with an ability to rapidly spot and interpret trends or patterns in data.
• Organised and able to manage multiple activities in parallel.
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