11/12/2018 Fashion Retail Academy 2019-02-21T00:00:00+00:00 Fitzrovia, London W1T 1QL

Level 4 Digital Marketing for Fashion

  • Sector: courses, creative digital media, retail
  • Location: Fitzrovia, London
  • Level: 4
Level 4 Digital Marketing for Fashion

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About the Provider

If you are looking for an apprenticeship but haven’t found one suitable, our courses offer an ideal alternative.  You will study two days a week enabling you to work part-time alongside, gaining valuable retail experience at the same time.  During our October progression week, our retail partners come in to look for temporary and permanent staff, helping you to find the perfect part-time job.

When you join The Fashion Retail Academy (Ofsted outstanding) you will get much more than just a fashion qualification – you will gain a unique, industry led college experience in the heart of central London. Founded by retail giants, we are dedicated to offering you a range of exclusive Fashion courses with unparalleled industry involvement to ensure you gain the skills and contacts needed to successfully progress into employment.

Our courses are 1-2 years in length and are aimed at mixing classroom learning with vocational experience, so you are job ready on completion.  Most of our level 3 and all of our level 4 courses come with a guaranteed three week fashion work placement

Level 4 Digital Marketing for Fashion

This Digital Marketing course is an excellent alternative to an apprenticeship, training you two days per week enabling enough time to work part-time whilst you study This specialised full time, one year course, has been developed to increase your employability skills and instil the knowledge needed for an entry level marketing role within the Fashion Retail sector. The course is ideal for anyone who wants a nationally recognised qualification and an opportunity to gain new skills.

The course covers a broad range of topics, focusing on the current marketing needs of the industry, such as Website and Imaging Software, Email and Content Marketing, Principles of Social Media and Metrics, Analytics and Search Engine Marketing. You will learn how to create and implement a modern marketing strategy blending both on and off-line mediums, understand your audience profile and how to develop a suitable promotional mix to reach them, evaluate analytics to increase profitability. Additionally, you will learn about the digital marketing channels available to you and how to measure their impact on profitability.

You will learn about social media and content marketing, understanding how to drive traffic to increase conversion.

The course combines the best of theoretical learning with practical experience and includes a three week work placement with a fashion brand to cement your knowledge and give you an insight into the real life challenges currently facing the industry.

Upon completion you’ll be in the ideal position to apply for one the following digital roles: Digital marketing assistant, marketing coordinator, marketing assistant, marketing executive and social media assistant. Some graduates may also choose to progress on to higher level training or degrees.

Entry criteria


1 A-level (or the equivalent Level 3 qualification) and 5 GCSEs grade C/4 or above, including Maths and English.

Start date: September 2019

Course duration: One year full time, two days per week

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