Paid Search Apprentice (a Creative Pioneers 2 apprenticeship)
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We have an opportunity within the Mindshare Worldwide Paid Search and Social team for a Search Executive who will play a role in day to day execution and coordination of search campaigns for global clients such as BlackRock, Dyson, Jaguar Land Rover, Volvo, HSBC and TK Maxx.
Monday-Friday, 9am – 5pm
Total hours per week: 35.00
Possible start date
01 Feb 2018
14 Dec 2017
Advanced Level Apprenticeship
Founded in 1997, Mindshare was set up to pioneer and innovate in order to give our clients a competitive advantage. In the intervening decade, we have been the world’s fastest-growing media agency- and we have witnessed a true communications revolution. Traditional notions of what marketing agencies can do have been ripped up and the lines between digital, creative, media, direct and consultancy have blurred. Both for right now and for the future our ambition is to lead the definition of what a media agency can do and should do.
Mindshare FAST is a digital division within Mindshare of integrated performance specialist, managing Programmatic, Paid Search, Paid Social and SEO for our global clients. The Paid Search and Social channels are combined to form one team, although we maintain 2 individual specialist teams that are unified through their vision, operations, and team development. The Mindshare FAST Paid Search team are responsible for planning, buying and managing Paid Search campaigns as well as multi market coordination for complex global clients within the retail, FMCG, Automotive and Finance industries.
Our portfolio of Paid Search clients includes BlackRock, Dyson, Unilever, Jaguar Land Rover, HSBC and more… Our aim is to continuously grow our portfolio, be that organic growth with existing clients or new business pitches.
We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Search platforms.
The candidate will ultimately report to the Paid Search Account Director, for day to day client responsibilities and personal development they will report into the Paid SearchAccount Manager. Working within the wider FAST Adaptive Hub, they will also be involved in integrated digital media planning.
Learn how to utilize the Paid Search and eCommerce platforms for Brand and Direct Response campaigns
Working with Google, Yahoo and Bing to support with running Paid Search campaigns. The opportunity to also learn how to run Gmail ads, Yahoo Gemini ads and YouTube Video campaigns
Establish an understanding of the mechanics of Paid Search and complete the necessary specialist qualification, i.e Google Partners, Bing Ads Accreditation
Be able to navigate and use all key features of the platforms required to manage paid search campaigns, in particular campaign set up and reporting
Learn how to build search campaigns and the Mindshare best practices in order to execute campaigns or provide guidelines to local markets
Learn how to effectively and efficiently create keyword lists and taxonomies for individual clients
Assist with the writing of paid search ad copy and identifying all applicable extension and best practices to maximise performance
Assist with building best practice search campaigns for client’s based on approved media plans
Ensuring accounts are set up and running to Mindshare best practice
Understand and complete the Mindshare PO process for all clients
Complete the campaign budget management checks surfacing the necessary optimisations
Understand how paid search metrics interrelate and can influence each other
Understand how all paid search campaign components can influence each other and performance
Understand how to identify Key performance indicators (KPIs)
Be able to identify what optimization lever are available to improve paid search performance to meet your client’s KPIs
Have a working knowledge of how to make bid optimization using the native platform and 3rd party technology
Support with weekly account optimization in addition to bid optimization
Complete client reporting and analyze campaign results under the guidance and training of the Account Manager, with a view to developing insights out of the data over time
Contribute to materials required for regular internal or client meetings
Understand the approach to preparing a media plan in response to a client’s brief
Contribute to the generation of media plans
Submit work to senior and internal team members for review and to meet deadlines
Keep up to date with digital media developments and share with the wider team
Develop skill sets to become an expert in search marketing
Requirements and prospects
Proactive approach to improving their knowledge and capability
Analytically minded and good at handling large data sets
Highly organised with an effective and efficient approach to managing tasks
An understanding of the functionality of Excel, PowerPoint and Outlook
Experience using basic features of excel
Able to communicate effectively
Ability to collaborate and work as part of the wider team
Attention to detail
Additional language skills are not mandatory but advantageous
Any programming or coding knowledge is not mandatory but is advantageous
The Search Apprentice will be expected to demonstrate an enthusiasm to learn, with a questioning approach to develop their knowledge and capability to build, manage and plan Paid Search campaigns.
A minimum of 5 GCSEs (or equivalent qualifications) at grade C or above including English and Maths.
Ongoing employment at this or another agency or progress onto a higher level qualification.
Things to consider
Please list ALL qualifications you currently hold (or are awaiting results for) accurately and comprehensively, including subject name and level as appears on certification. If – after being offered a position – you are found to have deliberately omitted or inaccurately listed qualifications that make you ineligible for the apprenticeship (e.g. previous training in the same modules) you will be in breach of your contract with Creative Pioneers2 and we reserve the right to either re-advertise the role or offer to an alternative candidate.
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