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Data sits at the heart of advertising decisions, whether it be finding out who clients’ audiences really are, their age, location website viewing habits etc and it’s this sort of data that drives the decisions of where, when and how we advertise.
We’re looking for a number of apprentices to work across our Data brands here at Dentsu to learn all there is to know about how to find this data, what is represents and what to then do with it.
WHAT WILL MY APPRENTICESHIP CONSIST OF?
In addition to working Dentsu Aegis Network (DAN for short) you’ll be required to complete an apprenticeship standard called ‘Level 4, Data Analyst’ via Creative Pioneers². Essentially, the role of a Data Analyst is to collect, organise and study data to provide business insight and you’ll learn how to go about doing this.
Alongside this standard, you’ll be working full time for iProspect (DAN’s performance marketing agency) and will rotate through 3 different teams across the agency during your 18 months with us, developing skills and a really strong understanding of the digital economy.
WHAT WILL YOU LEARN?
You’ll learn all the industry techniques and terms, so soon you’ll be comfortable talking about attribution, insight, bid management and advertising servers and what they mean (we’ve got loads of technical specialists willing to share their knowledge with you). Once you understand these terms you’ll be able to help recommend how to best optimise the performance of our clients’ digital media activity.
Whilst you may not know what Pay Per Click (PPC) or Search Engine Optimisation (SEO) mean right now, or what really goes into making a successful social campaign you’ll learn all about these along the way to really set up your career in data and digital. Although if you do know about these things already, you’ll be one step ahead.
We’ll give you access to other data tools such as Google Analytics, Adobe SiteCatalyst and other web analysis tools along with making you an expert in excel – you’ll be v look up’ing and sorting out pivot tables in no time at all.
You’ll be part of DAN’s first ever apprenticeship cohort and will work closely with 19 other apprentices who will start at the same time as you (some of who will be doing the same standard as you). You’ll frequently meet up with them and build your own internal network to be able to support you when required and to help you navigate your way around starting a career for yourself.
WHAT SKILLS WILL YOU NEED?
Very high attention to detail and an ability to problem solve will really help you make a success this role. Good communication skills both verbal and written (you’ll learn how to take technical and complex data and position it simply and clearly to those far less technical than you will become) will be required too.
Organisation skills will also come in really handy, you’ll soon be spread across multiple clients and colleagues and be required to deliver specific tasks with deadlines to match.
Probably the most important thing for us is that you have the drive, ambition and passion to take the initiative to create a career for yourself. The onus is on you to develop, improve and push for new opportunities in your role to expand your network and influence, don’t wait for your colleagues and line managers to make things happen for you.
WHO ARE WE?
Our diverse and growing team in the UK and Ireland is made up of 20 leading marketing and communications brands, each with their own unique specialism, and all united behind one shared belief of ‘Innovating the way brands are built’. Together, we help our clients build stronger consumer relationships through our distinctive and broad range of products and services across media, content, technology and data. However, it’s not all about what we do, but how we do it is pretty special too. We believe that when you bring diverse and talented people with unique skills and different experiences together, then magic happens. For us, the most effective marketing solutions are created in the overlaps of expertise, and in the fusion of our combined specialisms. That’s why collaboration sits at the very heart of what we do, so when our clients work with one of us, they can access the full power of our group along the way.
We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.