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Digital Marketing Apprenticeships

Digital marketing apprenticeships offer you the chance to gain industry specific experience and qualifications so you have everything you need to excel in your career.

The digital marketing sector is currently thriving! It’s constantly evolving. Are you adaptable, creative, a conversation starter? If so, this could be the career path for you. By becoming a digital marketing apprentice, you’ll have the opportunity to stay up to date with the latest best practices while being given the opportunity to apply this knowledge to the working world as you become qualified. 

What’s more, you can actually qualify up to degree level minus the tuition fees you’re saddled with via the traditional university route. Digital marketing apprenticeships really do provide a credible alternative and even enable you to be paid a salary while you learn.

What Is Digital Marketing?

Digital marketing is all about connecting online with potential customers. You’ll use online methods for digital communication to build brand awareness, promote products and services. This includes email marketing, social media, display and web based advertising, text and push notifications. 

What Digital Marketing Apprenticeships Are There?

There is such a wide range of digital marketing apprenticeships available, you certainly won’t be short of options. Below we’ve put together a comprehensive list of the different roles and responsibilities of a digital marketeer:

Search Engine Optimisation: As an SEO specialist you will optimise websites to increase search engine ranking positions. For example, when you head over to Google and type in the ‘Nike Trainers’, organisations who have optimised their website for search engines will appear first. There is a wide range of tasks SEO specialists need to do including:

  • Understanding of meta titles, descriptions and tags
  • Ability to perform keyword research to find high volume and low competition keywords
  • Creating onpage content focusing on a particular keywords and know where and how to incorporate this
  • Creating visual content such as video and infographics
  • Understanding of technical SEO and basic HTML
  • Ability to build backlinks and promote content they have written

Pay-Per-Click (PPC): Working as a Pay-per-click specialist will see you responsible for managing internet advertising campaigns. You’ll build a strategy and implement this, as well as analysing the performance of the PPC advertising. Other tasks include:

  • Keyword research – understanding what people are searching for and trend watching
    Setting up campaigns
  • Designing landing pages – what the searcher lands on when clicking on an ad
  • Email or Mobile Marketing: Email marketing is a method of sending emails to customers and prospects. 

Email or Mobile Marketing: Email marketing is a method of sending emails to customers and prospects. Mobile marketing is a way of reaching the target audience via their smartphones and tablets. 

Your responsibilities may include:

  • Creating and monitoring campaigns
  • Designing emails, creating content and graphics
  • Compiling lists
  • Proofreading

Social media: Working in social media will see you creating campaigns and strategies. This will include planning budget, content ideation and implementation of schedules. You’ll also need to ensure brand consistency and speak with other departments to ensure the right messaging. 

Your tasks may include:

  • Creating content
  • Designing images
  • Scheduling posts
  • Analysing KPIs

Web design and web development: Web designers and web developers work closely with one another. As a website designer you will design the website taking into consideration colour pallets, user experience, layout, graphics and aesthetics. Whereas, as a web developer you will bring the website design to life and make a website that functions from the designs. You’ll typically use HTML, CSS, Javascript, PHP and other programming languages.

Your tasks as a web designer will include:

  • Design website
  • Keep in line with branding guidelines
  • Edit content
  • Debug code
  • Re-design web pages where necessary

Your tasks as a web developer will include:

  • Using HTML, CSS, JavaScript, PHP, and other relevant web design coding languages
  • Create and test applications for websites
  • Collaborate
  • Work with graphics and other designers
  • Troubleshoot website problems
  • Maintain and update websites as required
  • Monitor the traffic to the website 

Market research: As a market researcher, you will collect and analyse data and information to make an informed decision on marketing strategies. 

Your roles and responsibilities may include:

  • Investigating the market and its activity
  • Analysing data and statistics
  • Evaluating past performance
  • Assessing future trends
  • Commissioning surveys
  • Coordinating research projects

Analytics: Working in analytics will require you to answer business questions, discover trends and relations, as well as predicting unknown outcomes using data and math. 

Your roles and responsibilities could include:

  • Collecting and interpreting data
  • Analysing results
  • Creating reports to establish connections, trends and patterns in data sets
  • Helping to establish the business’ needs

Ecommerce: Working in eCommerce will see you focus on websites that buy, trade and sell to the public (B2C) or businesses (B2B). You’ll encourage maximum conversions. 

You may be responsible for:

  • Overseeing design and developments of the website
  • Monitor web analytics
  • Design and execute roadmaps
  • Develop marketing plans
  • Analyse conversions
  • A/B testing to see what works best

Digital Marketing Apprenticeship Salary

As a digital marketing apprentice, you will get paid, however, how much will depend on your employer. Some employers will pay a lot more than the minimum wage for an apprentice. Employers are legally required to pay an apprentice under the age of 19 or those over 19 in their first year the minimum requirement is £4.30 per hour. 

If you’re an apprentice, aged 19 or over and have completed your first year then you are entitled to the national minimum wage rate for your age.

Digital Marketing Skills

There are a wide range of digital marketing skills, these include:

  • Ability to analyse data and draw insights
  • Organisation and project management skills
  • User experience skills and an understanding of the customer journey
  • Good communication skills
  • Writing and editing skills
  • Proofreading
  • Close attention to detail
  • Creative thinking

Don’t worry if you don’t possess these skills right now. After all, that’s what an apprenticeship is all about! Some of the skills listed above are transferable and you have shown you hold these at school. For example, communication skills when doing a presentation to the class at school or college. 

Alternative Digital Careers

Digital professionals are in high demand and if there’s one thing for sure, with the advancement of technology, that’s not going to change anytime soon. From artificial intelligence (AI) to digital marketing, there is a wealth of opportunities available to you. 

Many people are worrying that technology will wipe out jobs but fear not, the World Economic Forum says it will create more jobs than it will destroy, leading to long-term job growth.

Think digital careers are just for ‘techy’ people? You might want to think again! This impacts a wide range of sectors, as well as every area of our lives. Digital is all around us, whether we realise it or not. It’s now become second nature. Roles extend from technical to business functioning and creative. Examples include:

Technical: Web, app, gaming and software development, user experience, technical SEO, testing etc. 

Business function: From advertising to digital marketing, analytics, sales, account management and business development.

Creative roles: Graphic design, web design, advertising and marketing, content creation, social media and copywriting.

Pathways Into Digital

There are a variety of pathways into digital but this list is by no means exhaustive and includes:

A Levels

  • Digital Media
  • IT
  • English 


  • Digital information
  • Digital games production
  • Media

T Levels

  • Digital Production, Design and Development
  • Digital Business Services
  • Digital Support Services


  • Digital media
  • Media production
  • Digital film production
  • Digital marketing and social media
  • Animation


  • Cyber security
  • Radio network technician
  • Information communications
  • Data technician
  • Artificial intelligence
  • DevOps
  • User experience
  • Network cable installer
  • Creative digital design
  • Data scientist
  • Software development
  • Network engineer
  • Software developer
  • Digital marketing

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