A business has two functions, marketing and innovation. It’s often said that a brand is worthless if it doesn’t connect with the right audiences in a relevant way. Why you might ask? Marketing is crucial to the success of a business. If you connect with your target audience and build a positive rapport you’ll not only see results but you’ll gain customer loyalty. Your culture is your brand. What more could a business want?
Why is marketing so important?
The heart of business success lies in its marketing. Most aspects of a business depends on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers and the target audience. As Henry Ford ( an American industrialist, the founder of the Ford Motor Company, and the sponsor of the development of the assembly line technique of mass production) once said ‘stopping advertising to save money is like stopping your watch to save time’.
Through this Apprenticeship you’ll learn transferable skills that can be applied to your life or other careers. You’ll learn that life is trying to see if things work. You’re not always going to get your marketing right, just like the things you do in life aren’t always going to be right BUT at least by taking risks you can learn what works and what doesn’t. Without the risks you wouldn’t know. At the end of the day you can’t build a reputation on what you are going to do, you need to act and always be responsive to change.
You’re daily responsibilities as a marketing and communications Apprentice are subject to your employer but they could include:
- Helping deliver key elements of the communications strategy including e-bulletins, using social media and developing web content,
- Developing and using administrative systems to support the communications strategy,
- Demonstrating the ability to work within a team and office environment,
- Using evaluation and monitoring tools to assess impact of communications activity,
- Researching companies to generate sale leads.
- Coordinating events
- Writing blogs on upcoming events or an event that has taken place
Marketing plays a vital role and crosses virtually every sector, from government and health to commercial and retail. So your options are open, allowing you to work in practically any industry or company – so you can pick an area that you’re particularly interested in.
Career progression is firmly linked to gaining relevant experience and key transferable skills. Marketing professionals can choose to remain in a general marketing role, or specialise in a specific area of marketing, such as:
- event management;
- direct marketing;
- online marketing;
- marketing communications;
- public relations.
Some marketing professionals may choose to move into other related roles such as sales, advertising or public relations. Whatever you decide the potential and opportunities are endless. With experience you can progress to marketing manager and then marketing director. It’s all about gaining the experience and climbing up that career ladder.
A big city like Manchester leaves open doors to many marketing careers. You could be working for the council, retail brands in places such as the Arndale or Trafford Centre. Think even bigger and you could be marketing for two of the biggest football teams in the country Manchester City and Manchester United. What about Chill Factor E? Marketing is vital to the success of all these places, the possibilities really are endless.
Marketing is a contest for peoples attention. Stand out from the crowd and apply for marketing and communication Apprenticeships at Careermap.