Why you can’t afford to ignore TikTok any longer | January 2022

Meet Jake Richings, Jake helps young people to reach their potential. Alongside his role as Partner of a social enterprise incubator called EthosVO, Jake speaks and runs workshops at schools, colleges, and universities to help students to ‘find their career path’ post-education and raise their aspirations.

After struggling to grow a business that does social good, serve an audience of young people, and engage young people in their futures, Jake hesitantly started using TikTok as a tool to share his message.

Since starting with no idea what TikTok was in March, he has since had over half a million views on his videos & tens-of-thousands of genuine engagements from young people. The catch? He doesn’t dance or sing.

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