Starting Out in PR: My Career Journey from A-Levels to Senior Account Executive
Lotta Baud, now a Senior Account Executive at strategic comms consultancy TALA, shares how she turned her passion for English and communication into a thriving PR career—without going to university. Through a hands-on apprenticeship, she gained real-world experience early on, setting her apart in a fast-paced industry that thrives on creativity, strategy and storytelling. In this blog, Lotta reflects on her journey, the skills that matter in PR, and why an alternative route into the industry might be the smartest move you make.